BRANDING & MARKETING STRATEGIST
Samantha G. Wolfe
OBJECTIVE
IMMERSIVE ENTHUSIAST AND STRATEGIST
Samantha G. Wolfe is an innovative strategist with a passion for Virtual and Augmented Reality. Sam works with new technology companies to strengthen their brand positioning and establish targeted marketing strategies to accelerate company growth. Always on top of the most innovative immersive media trends, she also partners with agencies and brands to make the never-been-done-before a reality.
She started her career in television. Sam has managed B2C and B2B Marketing and Branding campaigns for Showtime Networks, Food Network, Cooking Channel, TV Guide, Rovi (now TiVo), and RLTV. Her team's branding and marketing efforts have been recognized with a North American Effie Award and a European Transform Award.
EVENTS
Sam spoke on the “Women in VR/AR - Content is Queen” panel at Season 5 of VR FEST in Las Vegas this January. The panel was moderated by Sandra Cannon and included Nikki Roth from Google), Dulce Baerga of Dulce.com, Leila Amirsadeghi from One Dome, and Jenna Seiden of Beat Games. Here’s a live video of the panel.
Sam moderated Virtual Advertising panel at the NYVR Expo (where she is also a Board Member). The panel featured Michael Rucker the co-founder of OmniVirt, Samuel Huber the Founder of Admix, Tracy Quitasol the Managing Director of OMD, Create part of Omnicom Media Group, and Jerrod Goodman, Google’s AR/VR Commercialization lead.
On October 15-16, Sam spoke at the Miami Ad School’s Wynwood location. Her talk focused on an ‘Introduction to Immersive Marketing’ and she taught a class, asking them to create a campaign for Virtual Reality Day.
Sam curated the first annual Marketing and Advertising focused event for the NYVR MeetUp (the 2nd largest VR MeetUp worldwide).
VR/AR/MR Marketing & Branding
Sam manages a Facebook group dedicated to inform and empower those who work in VR/AR/MR Marketing and Branding. The closed group has over 2000 members and counting.
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RT @VRScout: Photo Wake-Up Converts Still Images Into AR Animations via @KlyeOnFire https://t.co/x5rBya9j16 https://t.co/QTEieNaYmO -
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Jimmy Fallon gets trapped in Black Mirror: Bandersnatch - Entertainment Weekly https://t.co/Y1FSA6kQBx
MEDIA
Sam presented "VR's Consumer Conundrum" at the Augmented World Expo. Her talk was focused on how to get more heads in virtual reality headsets, as VR has to be experienced to be believed.
FUNNY AS TECH PODCAST
ALTERED REALITY: AR, VR, & XR!
Sam appeared on David Ryan Polgar and Joe Leonardo's tech panel comedy show Funny As Tech at People's Improv Theater in New York.
DIGITAL JAM PODCAST
GETTING #BLACKMIRROR ABOUT THE FUTURE OF #VR
Sam joined Tanya Laird's Digital Jam podcast with @CathyHackl and @badass_marketer to discuss the future of VR, including the impact of biomarketing, kids in VR, and biohacking the human mind.
VR & AR Marketing
VRARA organized a large group of experts to present their thoughts on VR/AR for 10 minutes a piece. Sam presented (at 1:43) about considerations before creating a VR experience.
HUMANS 2.0
Sam spoke with Mark Metry about the future of Marketing & Branding in Episode #17 of his podcast, Humans 2.0.
EMPOWER 'BE DIFFERENT'
Serial entrepreneur Michael McNair sat down for a long chat with Sam on his podcast Empower 'Be Different.'
Education
NYU STERN SCHOOL OF BUSINESS
M.B.A., MARKETING, FINANCE, and MEDIA & ENTERTAINMENT
YALE UNIVERSITY
B.A. PSYCHOLOGY