BRANDING & MARKETING STRATEGIST
Samantha G. Wolfe
OBJECTIVE
IMMERSIVE ENTHUSIAST AND STRATEGIST
Samantha G. Wolfe is an innovative strategist with a passion for Virtual and Augmented Reality. Sam works with VR and AR companies to strengthen their brand positioning and establish targeted marketing strategies to accelerate company growth. Always on top of the most innovative immersive media trends, she also partners with agencies and brands to make the never-been-done-before a reality.
Sam started her career in television. Sam has managed B2C and B2B Marketing and Branding campaigns for Showtime Networks, Food Network, Cooking Channel, TV Guide, Rovi (now TiVo), and RLTV. Her team's branding and marketing efforts have been recognized with a North American Effie Award and a European Transform Award.
EVENTS
Sam presented "VR's Consumer Conundrum" at the Augmented World Expo on May 30. Her talk was focused on how to get more heads in virtual reality headsets, as VR has to be experienced to be believed.
Didn't make it to AWE? You can still watch Sam's talk here.
Sam curated the first annual Marketing and Advertising focused event for the NYVR MeetUp (the 2nd largest VR MeetUp worldwide) on May 16.
VR/AR/MR Marketing & Branding
Sam manages a Facebook group dedicated to inform and empower those who work in VR/AR/MR Marketing and Branding. The closed group has over 1100 members and counting.
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What Does Engagement Look Like in an Immersive World? https://t.co/CFjsrtanAE -
RT @callieleone: If you don’t ask - the answer is always “no” https://t.co/JHMHNqcWxI
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RT @CharlieFink: NEW @ForbesTech The #AR #Cloud just got a lot bigger with the splashy launch of well-funded start-up @ubiquity_6 at… https://t.co/tYFqqgbOkd
FOCUS
Virtual Reality (VR)
Augmented Reality (AR)
Mixed Reality (MR)
Television
Predicting The Future of Video
SKILLS
SCROLL OVER THE CHART FOR DETAILS
BOOK
MEDIA
FUNNY AS TECH PODCAST
ALTERED REALITY: AR, VR, & XR!
Sam appeared on David Ryan Polgar and Joe Leonardo's tech panel comedy show Funny As Tech on May 8th at People's Improv Theater in New York.
DIGITAL JAM PODCAST
GETTING #BLACKMIRROR ABOUT THE FUTURE OF #VR
Sam joined Tanya Laird's Digital Jam podcast with @CathyHackl and @badass_marketer to discuss the future of VR, including the impact of biomarketing, kids in VR, and biohacking the human mind.
VR & AR Marketing
VRARA organized a large group of experts to present their thoughts on VR/AR for 10 minutes a piece. Sam presented (at 1:43) about considerations before creating a VR experience.
HUMANS 2.0
Sam spoke with Mark Metry about the future of Marketing & Branding in Episode #17 of his podcast, Humans 2.0.
EMPOWER 'BE DIFFERENT'
Serial entrepreneur Michael McNair sat down for a long chat with Sam on his podcast Empower 'Be Different.'
Education
NYU STERN SCHOOL OF BUSINESS
M.B.A., MARKETING, FINANCE, and MEDIA & ENTERTAINMENT
YALE UNIVERSITY
B.A. PSYCHOLOGY