Samantha G. Wolfe is an innovative marketing and branding strategist with a passion for Virtual Reality, Augmented Reality, and emerging technologies. Sam is driven to empower companies and executives to make the never-been-done-before a reality. As a Managing Partner at We Are Phase2, Sam works with emerging tech companies to strengthen brand positioning, establish marketing strategies, and help secure revenue generating partnerships. Always on top of the most innovative tech trends, she also works with agencies and brands to integrate new technology into multi-platform advertising campaigns.
Sam co-authored the book, “Marketing New Realities: An Introduction to Virtual Reality & Augmented Reality Marketing, Branding, & Communications” and is a contributing author to Charlie Fink's new book "Convergence: How The World Will Be Painted With Data" with a chapter focused on “Augmented Reality & Brands.” Sam has presented at SXSW, the NYVR Expo, the Virtual Reality/Augmented Reality Association (VRARA), the Miami Ad School, the Public Relations Society of America (PRSA), the VR Voice, and at AWE (Augmented World Expo). She also runs the VR/AR/MR Marketing & Branding Facebook group which has over 2.4k+ members, the Marketing Emerging Tech group, and is a Board Member of NYVR Expo and SXSW Pitch.
Sam started her career in television. She has managed B2C and B2B Marketing and Branding campaigns for Showtime Networks, Food Network, Cooking Channel, TV Guide, Rovi (now TiVo), and RLTV. Her team's branding and marketing efforts have been recognized with a North American Effie Award and a European Transform Award.
Sam spoke at the 2019 SXSW Festival. Her talk “How to Stand Out in a Virtual World” focused on how Emerging Tech companies, VR/AR specifically, can get noticed and remembered by their target audience. She also had an official book signing for “Marketing New Realities.”
Sam spoke on the “Women in VR/AR - Content is Queen” panel at Season 5 of VR FEST in Las Vegas this January. The panel was moderated by Sandra Cannon and included Nikki Roth from Google), Dulce Baerga of Dulce.com, Leila Amirsadeghi from One Dome, and Jenna Seiden of Beat Games. Here’s a live video of the panel.
Sam moderated Virtual Advertising panel at the NYVR Expo (where she is also a Board Member). The panel featured Michael Rucker the co-founder of OmniVirt, Samuel Huber the Founder of Admix, Tracy Quitasol the Managing Director of OMD, Create part of Omnicom Media Group, and Jerrod Goodman, Google’s AR/VR Commercialization lead.
Sam curated the 2018 and hosted a panel at the 2019 Marketing and Advertising focused events for the NYVR MeetUp (the 2nd largest VR MeetUp worldwide).
VR/AR/MR Marketing & Branding
Sam launched and manages the largest Facebook group dedicated to inform and empower those who work in VR/AR/MR Marketing and Branding. The closed group has over 2.4k+ members and counting.
Virtual Reality (VR)
Augmented Reality (AR)
Mixed Reality (MR)
Extended Reality (XR)
Emerging Technology (AI/IoT/Robots)
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CO-AUTHOR OF ‘MARKETING NEW REALITIES’
contributing author to “Convergence: How The World Will Be Painted With Data”
VR & AR Marketing
VRARA organized a large group of experts to present their thoughts on VR/AR for 10 minutes a piece. Sam presented (at 1:43) about considerations before creating a VR experience.